L X R D K N O W S was founded in 2014. The phrase ‘LXRD KNOWS’ simply means “Lord knows your purpose in life”. The company replaced the ‘O’ with ‘X’ to show that there is no affiliation with Christianity. The word “Lord” signifies a metaphor for your personal beliefs that get you through life. Inspiration from the company is intended to reflect the varied influences of the Brand Owner, Chris’s lifestyles & upbringing. The company’s objective is to make a statement and reach out to those who are misunderstood in general society.